If it lacks action or sound, image is a passive communication tool. It only becomes active when you capture its action, and this is why we need to treat it much more sensitively. Action can be contained in a static image. A good creator, however, must have such fantasy and experience to be able to capture the action line within that one image. But before you can perceive the image, you must be aware of it. And this is the main difference compared to the active character of sound that can find its way to you by itself.

Image and Action

An artist creates based on what surrounds him, what he or she experiences. Imagination is by its nature creative combinatorics – a quest for new combinations. An artist should be able to intuitively distinguish combinations that are dull and worn, from combinations that are carrying, unique, and truly creative. It is by the pureness of combinations, by the choice of the most essential and potent elements, that you can tell a professional from a layman.

A professional will know the instruments to use. A layman will pile up all instruments he can get and will often use them so brusquely, insensately, without deploying the necessary creative and thinking processes. Unfortunately, the client – armed with his unflinching feeling that he must pull at all the reins of production – quite often interferes insensitively in the creative process, and achieves, often even without realising it, the exact opposite of what he had wanted to achieve.

Online and mobile games developed for various clients.

Many a great thought saw the light of day thanks to fantasy which built no beforehand restrictions. But we, on top of that, can be adequately critical to ourselves, to our colleagues and partners. This is how and why we can create an optimally balanced work – images with action.

Game screen - pixel graphics

© Leoš Troníček

Photography by Michal Selinger © 2002